i3 | November 23, 2021

The Ultimate Immersive Experience

More than 26 million U.S. households have a home theater system, with the potential to grow by 50% in the next 12 months. On average, owners have nearly three extra devices connected to their home theater. DVD/Blu-ray players, video game consoles and digital streaming devices are starting to outpace cable/satellite boxes. Nearly half of owners use their home theater for virtual meetings for work and/or school, 93% did so for the first time during the pandemic. With many companies adopting permanent work-at-home policies, this use of home theater systems is likely to increase.

The Home Theater Market

22% U.S. households have a home theater.
11% are prospective home theater owners.
67% are non-owners.
86% of those with home theaters have an average television screen size of 61 inches.
14% of those with home theaters have a projector with an average screen size of 103 inches.

Peripheral devices graph

Peripheral Devices Connected to Home Theaters

44% of people with home theaters have a DVD or Blu-ray player
43% of people with home theaters have a video game console.
42% of people with home theaters have a digital media streaming device.
41% of people with home theaters have cable or satellite tv.
32% of people with home theaters have a computer connected to it. Of those 32%, 26% have a laptop computer, 26% have a 4K Ultra HD Blu-ray player and 18% have a desktop computer

audio visual graph graph style=

Attitudes Among Owners

76% of home theater owners think that audio and video is equally important.
16% of home theater owners think that audio is more important.
9% of home theater owners think that video is more important.
When considering purchasing home theater components, 42% of people think sound quality is most important, 40% think cost is most important, 31% think picture quality is most important, 28% think that user-friendliness is most important, 25% think that wireless connectivity is most important and 24% think that screen size is most important.

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