Retail Innovations

The retail experience is being reimagined using new tech advances, in part due to the pandemic, providing consumers with immersive ways to purchase products and services. CTA’s October 2020 study, COVID-19 Impact: Retail Innovations found the physical and digital spaces are merging. Robots, touchless displays and contactless payments, cashier-less stores and even augmented reality (AR) and virtual reality (VR) are being used to provide consumers with more efficient ways to shop. Consumers younger than age 35 in suburban and urban areas are the most receptive to these technologies.