i3 | June 28, 2021

"Nabors" wins CTA Foundation Contest Pitch

by 
Steve Ewell

Selected from dozens of entries, seven companies competed to win the CTA Foundation’s 2021 Pitch Competition sponsored by AARP Innovation Labs. Naborforce based in Richmond, VA, emerged as the competition winner and Dance4Healing based in Sunnyvale, CA, was selected as the People’s Choice winner.

This year’s competition focused on technologies that create connections. The finalists ranged from virtual reality (VR) to digital gaming to blockchain-based memory enhancements. The companies each had three minutes to pitch followed by two minutes of questions from the expert judges including Eric Hsia, managing director, Translink Capital; Faye Sahai, managing director, Vinaj Ventures; and Monique Woodard, founder and managing partner, Cake Ventures.

Naborforce emerged victorious from the tight competition. Its program connects older adults to a network of “Nabors,” who provide social engagement and support for errands, transportation and household help. Currently available in Richmond and Charlottesville, VA and Raleigh, NC, more markets are coming soon.

The audience also voted for the People’s Choice winner, and selected Dance4Healing. This program uses the benefits of movement and dance to promote healthy living and activity through its remote access portal.

The other five competitors include:

  • Chekmate, Washington, DC: A new dating app focused on using voice and video interaction only to reduce the risks associated with online dating and to create a transparent experience.
  • Gameboard, Boulder, CO: A tabletop console and platform, Gameboard’s enhanced board game experience melds the physical and digital worlds. Digital setup and scorekeeping and an unlimited play game library allow players to move easily among games and try new ones.
  • Human AI Labs, Diego, CA: Personal AI from Human AI Labs aims to empower humans with the benefits of equitable and unbiased artificial intelligence (AI). The program enables users to retain memories with the help of personal AI secured by blockchain. Human AI transforms what users say and write into digital memories for easy recall at any time.
  • Immersive Cure, Medina, OH: Immersive Cure leverages the power of VR to offer users a space where they can relax their mind, body and spirit. A mobile VR kit holds experiences tailored to the specific needs and wants of palliative care patients and honors veterans.
  • QBuddy, Ithaca, NY: Short for Quarantine Buddy, QBuddy matches users with an optimal buddy and offers virtual events and community networks for safely distanced virtual friendships. The machine learning algorithm ranks and outputs best possible buddy pairings based on backgrounds and what users are seeking.

Naborforce will compete in the AARP Innovation Labs Grand Pitch Finale later this year, and both winners will have mentorship and recognition opportunities through the CTA Foundation. You can listen to the competition online.

Support the CTA Foundation

  • Be recognized by the CTA Foundation at CES.
  • Be highlighted on the CTA Foundation website.
  • Engage in discussions at CES and other events.
  • Participate in special research or service projects.
  • Gain access to staff subject matter experts.
  • Ensure resources make a difference to communities.


Follow us on Twitter @CTAFoundation, Facebook and LinkedIn. Visit CTAFoundation.tech.

Thank you for your support!

i3 magazine May/June 2021 cover

Subscribe to i3

I3, the flagship magazine from the Consumer Technology Association (CTA)®, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry. Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.